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What is social marketing and where does it fit in the field of public health?  We travel to the World Social Marketing Conference to find the answers to this important questions.  In this episode, we interview Dr. Becky Freeman from the University of Syndey on the definition of social marketing and her research on digital tobacco marketing and advertising.  Enjoy the first part of our two-part series on the World Social Marketing Conference in Washington, D.C.

Viral is written and produced by Linsey Grove and Quinn Lundquist.

Our theme is “Take Your Medicine” by the Quick and Easy Boys.
Visit us at www.viral-pod.com for more information.

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