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What is social marketing and where does it fit in the field of public health?  We travel to the World Social Marketing Conference to find the answers to this important questions.  In this episode, we interview Dr. Becky Freeman from the University of Syndey on the definition of social marketing and her research on digital

We are headed to the World Social Marketing Conference in D.C. to promote Viral, and to interview some of the most prominent social marketers in the field.   We’ll be walking around asking conference participants about their experience and work in social marketing and how it relates to public health.  If you’re headed to the conference