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Art and science. Left brain and right brain. Analytics and emotion. Science gives us explanations, but art gives those explanations meaning. Naturally, these disciplines overlap and have overlapped for as long as both have existed. Today we discuss a few prominent scientific illustrators throughout history, then we talk to Dr. Eliza Wolfson, microbiologist turned scientific

Got milk?  Do widely recognized campaigns like this make audiences want to drink more milk?  We travel to the World Social Marketing Conference to find the answer to this important question.  In this episode, we interview Jeff Jordan, President, and Executive Creative Director of Rescue the Behavior Change Agency on the definition of social marketing

What is social marketing and where does it fit in the field of public health?  We travel to the World Social Marketing Conference to find the answers to this important questions.  In this episode, we interview Dr. Becky Freeman from the University of Syndey on the definition of social marketing and her research on digital

We are headed to the World Social Marketing Conference in D.C. to promote Viral, and to interview some of the most prominent social marketers in the field.   We’ll be walking around asking conference participants about their experience and work in social marketing and how it relates to public health.  If you’re headed to the conference