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Got milk?  Do widely recognized campaigns like this make audiences want to drink more milk?  We travel to the World Social Marketing Conference to find the answer to this important question.  In this episode, we interview Jeff Jordan, President, and Executive Creative Director of Rescue the Behavior Change Agency on the definition of social marketing

What is social marketing and where does it fit in the field of public health?  We travel to the World Social Marketing Conference to find the answers to this important questions.  In this episode, we interview Dr. Becky Freeman from the University of Syndey on the definition of social marketing and her research on digital