Got milk?  Do widely recognized campaigns like this make audiences want to drink more milk?  We travel to the World Social Marketing Conference to find the answer to this important question.  In this episode, we interview Jeff Jordan, President, and Executive Creative Director of Rescue the Behavior Change Agency on the definition of social marketing and his work on social branding.  Enjoy the second part of our two-part series on the World Social Marketing Conference in Washington, D.C.

Viral is written and produced by Linsey Grove and Quinn Lundquist.

Our theme is “Take Your Medicine” by the Quick and Easy Boys.
Visit us at www.viral-pod.com for more information.

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